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The EMAC McKinsey Marketing Dissertation Award

A new generation of marketing experts is developing the theories and tools that will shape the future of our field. The Marketing Dissertation Award, initiated by EMAC and McKinsey & Company, recognizes and encourages this emerging talent. This distinguished award will be presented in 2014 for the sixth time.

The top three finalists will be honored with cash prizes and the chance to present their work at the EMAC conference 2014.

Increase the reach of your dissertation – apply for the Marketing Dissertation Award.

Doctoral students who have completed or will com¬plete their degrees in 2013 are welcome to apply.
You are free to enter a submission based on a paper that has been accepted or published in an academic journal, but unpublished papers are also eligible.
The institution granting your PhD must be located in Europe, the Middle East, or Africa. Your own nationality has no influence on eligibility.

Submissions will be judged based on a defined set of criteria:
• Novelty
• Relevance
• Conceptual rigor
• Methodological rigor
• Quality of expression
• Potential impact.

The jury will be chaired by the EMAC VP Publications, who will appoint an additional EMAC member and two McKinsey representatives to compose the jury. The jury chair will also select a minimum of two external reviewers for each submission unless she or he judges the paper inappropriate or of insufficient quality. Based on the outside reviews and evaluation of the panel, three finalists will be selected to present their papers to the jury at the EMAC conference in Valencia, on June 3-6, 2014.

Finalists must be prepared to present their research at the 2014 EMAC conference in Valencia, Spain. The cost of travel and accommodation as well as conference fees will be covered. In addition, the top three finalists will be honored with cash prizes (1st place: EUR 7,000; 2nd place: EUR 3,000; 3rd place: EUR 1,000).

To enter

To enter, submit a single, coherent paper based on your dissertation, a short abstract, your CV and if relevant a table of the papers of your dissertation. All materials must be in U.S. English.

Your submission should include:
- a single, coherent paper derived from your dissertation (no more than 30 pages)
- an optional technical appendix, if desired (no more than 20 pages)
- an abstract as a separate document (no more than 2 pages)
- if relevant, a table of the papers of your dissertation (no more than 1 page)

All four elements should follow the formatting rules listed here. The total length
(not including the abstract and the table of papers) should not exceed 50 pages; shorter submissions are welcome.

To consider your submission, we must receive all application materials by January 31, 2014.

Please submit your application via our Web site: www.marketing-dissertation-award.eu

If you have questions on submitting your entry, please contact:
Nina Payen, EMAC McKinsey Marketing Dissertation Award Team
Phone: +32 (0) 2 226 66 61
E-mail: payen@eiasm.be