There is a new track “social media” and the tracks “modelling and forecasting” and “marketing research & methodology” have been merged into a single one named “Modelling and Marketing Analytics”.
Track Chair: Sara Rosengren, Stockholm School of Economics, Sweden.
Track Co-Chair: Rosellina Ferraro, University of Maryland, US.
Track Co-Chair: Peeter Verlegh, University of Amsterdam, The Netherlands.
Track Chair: Andreas Eggert, University of Paderborn, Germany.
Track Co-Chair: Thomas Ritter, Copenhagen Business School, Denmark.
Track Chair: Rik Pieters, Tilburg University, The Netherlands.
Track Co-Chair: Salvador Ruiz de Maya, Universidad de Murcia, Spain.
Track Co-Chair: Benjamin Scheibehenne, University of Basel, Switzerland.
Track Chair: Luigi de Luca, Cardiff University, UK.
Track Co-Chair: José-Luis Munuera, Universidad de Murcia, Spain.
Track Chair: John Cadogan, Loughborough University, UK.
Track Co-Chair: Juergen Gnoth, University of Otago, New Zeeland.
Track Chair: Teodoro Luque, Universidad de Granada, Spain
Track Co-Chair: Angela Paladino, Queensland University of Technology, Australia
Track Chair: Jose A. Mazzon, Universidade de Sao Paulo, Brazil.
Track Co-Chair: Nora Lado, Universidad Carlos III, Spain.