Track Chairs

There is a new track “social media” and the tracks “modelling and forecasting” and “marketing research & methodology” have been merged into a single one named “Modelling and Marketing Analytics”.


Advertising, Promotion and Marketing Communications

Track Chair: Sara Rosengren, Stockholm School of Economics, Sweden.

Track Co-Chair: Rosellina Ferraro, University of Maryland, US.

Track Co-Chair: Peeter Verlegh, University of Amsterdam, The Netherlands.


Business-to-Business Marketing

Track Chair: Andreas Eggert, University of Paderborn, Germany.

Track Co-Chair: Thomas Ritter, Copenhagen Business School, Denmark.


Consumer Behaviour

Track Chair: Rik Pieters, Tilburg University, The Netherlands.

Track Co-Chair: Salvador Ruiz de Maya, Universidad de Murcia, Spain.

Track Co-Chair: Benjamin Scheibehenne, University of Basel, Switzerland.


Innovation and New Product and Service Developments

Track Chair: Luigi de Luca, Cardiff University, UK.

Track Co-Chair: José-Luis Munuera, Universidad de Murcia, Spain.


International and Cross-Cultural Marketing

Track Chair: John Cadogan, Loughborough University, UK.

Track Co-Chair: Juergen Gnoth, University of Otago, New Zeeland.


Marketing Education

Track Chair: Teodoro Luque, Universidad de Granada, Spain

Track Co-Chair: Angela Paladino, Queensland University of Technology, Australia


Marketing in Emerging and Transition Economies

Track Chair: Jose A. Mazzon, Universidade de Sao Paulo, Brazil.

Track Co-Chair: Nora Lado, Universidad Carlos III, Spain.