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There is a new track “social media” and the tracks “modelling and forecasting” and “marketing research & methodology” have been merged into a single one named "Modelling and Marketing Analytics".


Advertising, Promotion and Marketing Communications

Track Chair: Sara Rosengren, Stockholm School of Economics, Sweden.

Track Co-Chair: Rosellina Ferraro, University of Maryland, US.

Track Co-Chair: Peeter Verlegh, University of Amsterdam, The Netherlands.

Business-to-Business Marketing

Track Chair: Andreas Eggert, University of Paderborn, Germany.

Track Co-Chair: Thomas Ritter, Copenhagen Business School, Denmark.

Consumer Behaviour

Track Chair: Rik Pieters, Tilburg University, The Netherlands.

Track Co-Chair: Salvador Ruiz de Maya, Universidad de Murcia, Spain.

Track Co-Chair: Benjamin Scheibehenne, University of Basel, Switzerland.

Innovation and New Product and Service Developments

Track Chair: Luigi de Luca, Cardiff University, UK.

Track Co-Chair: José-Luis Munuera, Universidad de Murcia, Spain.

International and Cross-Cultural Marketing

Track Chair: John Cadogan, Loughborough University, UK.

Track Co-Chair: Juergen Gnoth, University of Otago, New Zeeland.

Marketing Education

Track Chair: Teodoro Luque, Universidad de Granada, Spain

Track Co-Chair: Angela Paladino, Queensland University of Technology, Australia

Marketing in Emerging and Transition Economies

Track Chair: Jose A. Mazzon, Universidade de Sao Paulo, Brazil.

Track Co-Chair: Nora Lado, Universidad Carlos III, Spain.

Marketing of Public and Non-profit Organisations

Track Chair: Patrick De Pelsmacker, University of Antwerp, Belgium.

Track Co-Chair: Miguel-Angel Moliner, Universitat Jaume I, Spain.

Marketing Strategy

Track Chair: Christian Homburg, University of Mannheim, Germany.

Track Co-Chair: Francisco Mas, Universidad de Alicante, Spain.

Marketing Theory and New Paradigms

Track Chair: Rod Brodie, University of Auckland, New Zeeland.

Track Co-Chair: Luiz Moutinho, University of Glasgow, UK.

Modeling and Marketing Analytics

Track Chair: Tammo Bijmolt, University of Groeningen, The Netherlands.

Track Co-Chair: Wagner Kamakura, Rice University, US.

New Technologies and E-Marketing

Track Chair: Shintaro Okazaki, Universidad Autónoma de Madrid, Spain.

Track Co-Chair: Charles R. Taylor, Villanova School of Business, US.

Pricing and Financial Issues in Marketing

Track Chair: Skander Esseghaier, Koç University, Turkey.

Track Co-Chair: Javier Cebollada, Universidad Pública de Navarra, Spain.

Product and Brand Management

Track Chair: Claudia Simoes, Open University

Track Co-Chair: Yolanda Polo, University of Zaragoza

Relationship Marketing

Track Chair: Manfred Krafft, University of Muenster, Germany.

Track Co-Chair: Rene Darmon, ESSEC Business School, France.

Retailing, Channel Management and Logistics

Track Chair: Jie Zhang, University of Maryland, US.

Track Co-Chair: Rodolfo Vázquez-Casielles, Universidad de Oviedo, Spain.

Sales Management and Personal Selling

Track Chair: Paolo Guenzi, SDA Bocconi School of Management, Italy.

Track Co-Chair: Bülent Mengüç, King’s College London, UK.

Services Marketing

Track Chair: Gounaris Spiros, Strathclyde University, UK.

Track Co-Chair: Tor Andreassen, NHH Norwegian School of Economics. Norway.

Social Media

Track Chair: Bernd Skiera, Goethe-Universität Frankfurt am Main, Germany.

Track Co-Chair: Arvind Rangaswamy, Penn State University, US.

Social Responsibility and Ethics

Track Chair: Minoo Fahrangmehr, University of Minho, Portugal.

Track Co-Chair: Ruben Chumpitaz, IESEG School of Management, France.

Tourism Marketing

Track Chair: Alain Decrop, University of Namur, Belgium.

Track Co-Chair: Anna Mattila, Penn State University, US.

Special Interest Group

Track Chair: Andras Bauer, Corvinus University of Budapest, Hungry.

Track Co-Chair: Enrique Bigné, Universidad de Valencia, Spain.




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